Help others, promote your business or simply make money uploading videos on YouTube or other sites. You can even sell your videos if you’re an expert on any domain. In this post you will get the simple but the most effective tips for creating professional video tutorials.
Video tutorials can help your audiences to stick with your blog, easily understanding complex topics and thus help you to get loyal readers to your blog. In natural return you will get more hits and money. If you are a teacher this is the best possible way online to spread your knowledge among your students (Salman Khan @Khan Academy is a good example). You can also market your brand and provide more visual service to your customers. But to stand up in the crowd you must produce something new and interesting.
Today I am going to share the simple but the core steps to make a smashing start.
1. Get a Microphone
Your computer’s built in microphone isn’t enough to make professional voice records. You need a USB microphone if you create videos on a regular basis. You can get a good USB microphone within $100. But for non-professional works it is ok to use your default microphone.
2. Choose Screencasting Software
You can find many of them searching Google but I found Camtasia as the best. It is not free; you have to pay $299. If you cannot afford it get CamStudio for free (You can also try others tools such as: Jing, Wink, Screencast-O-Matic, Webinaria, ScreenCastle, Screenr; but those 2 are the most popular)
3. Make a Script
It will help you to stay focused on the topic. Write details as much as possible. You can use two monitors or one large monitor so that when recording you can open your script on one monitor while recording on another.
4. Use Mind Blowing Medias
If you use slideshow or background music in the video choose the best. It will attract the viewers. But if music distracts your viewers from the topic it’s better not to use them.
5. Take Preparation before recording
Rehearse at least twice. Read it out loud several times. It will make you smooth at the actual recording. Rehearse in details to avoid mental block. (Popping up windows or messages unexpectedly may cause mental blocks to many)
6. Keep Your Workplace Clean
Too colorful desktop wallpaper, unnecessary and too many icons can distract your audience. So, keep your desktop clean. Remember to disconnect Skype and other applications that display pop up messages.
7. State Your Goals And Show Outcomes
At starting, announce your goals and at the end show results to your audience. It will ensure them – yes! This tutorial works! And keep them excited.
8. Say ‘Sorry’
Yes, we can make mistakes. Everyone does mistake. A simple word ‘sorry’ can make us more credible to our audience.
9. Show Your Personality
People don’t follow robots :). So, you can add some personality to our videos and that will help your audience remember you. You don’t need to do much things; Just a smile or talking in your natural way can make the video rocking.
10. Show Your Tutorial In Steps
Don’t just throw a lot of information but break your tutorial into steps. It’ll make the tutorial easy to understand.
11. Things to Avoid
Drag your mouse normally; don’t jerk it again and again and never waggle your mouse to emphasize a point. Don’t make your video unnecessarily long; keep it short and sweet as much as possible. People don’t like to watch a long story. If your tutorial is targeted for beginners don’t use high-tech vocabulary but simplify it. On the other side, don’t use oversimplified language for professionals.
12. Add Some Spice To Your Video
Adding subtitles, zoom, shortcuts will make the watching comfortable and gratifying. Ad callouts where needed. Add a two second title slide that can clear the purpose of the video. Place it in the lower-right corner of the video so that video play/pause option stays visible. Don’t add excessive callouts, annotations or animations. It increases video size. Add subtitle if possible, it’ll make the video clearer to understand.
13. Re-Record Audio
Sometimes your voice can stumble or falter. It’s ok. Export the audio file from your recording software (Camtasia supports it; other softwares may support it; I don’t know really) and edit it with audio editing softwares such as Audacity. Now import it and render the audio file with the video. Now you got a clear and confident voice. :)
14. Name Appropriately
Name your video simple but related to the tutorial. Naming it appropriately helps search engine to crawl easily.
15. Add a Call To Action
Don’t just let your viewers go away watching your video but add a call to action. It can be encouraging to leave a comment, subscribing to your video channel, contacting you, joining your site. This is very helpful to engage your viewers more.
15. Save Your Video In Good Quality
Resize your browser to 1280 x 720 pixels. Window Resizer extension for chrome can resize your browser. Open recording software and drag the recording window to 1280 x 720 pixels size. These dimensions will let your video to display in HD. Now YouTube and other sites support HD videos and people love it. If your dimensions are less than 1280 x 720, record as normal though it won’t give you the HD quality. Export the video in AVI format and set the frame rate at 15 fps (Frames per Second); it’ll give you better video quality. 30 fps is the best but it’ll make the video size large which is not good for your audience.
So let’s start making rocking video tutorials and don’t forget to share your experience with us.
Video Tutorial: How to Create Video Tutorial and Screencast
Other Resources That Can Help You
- How to make a tutorial video
- How to Create Video Tutorials — A Five Step Process
- How to Make a Great Video Tutorial
- How To Make A Great Tutorial Video
- How To Create Video Tutorials From Scratch: Part 1
- Beginner’s Guide To: Producing Your First Youtube Tutorial
Image Source: Manuela Hoffmann